Research published in March by from the Stem/Mark agency, made for dm drogerie markt, showed that almost two-fifths of women changed their make-up routines, with some 24 percent of women wearing less make-up and 11 percent no makeup during the lockdowns. Only 3 percent wore more, mainly due to watching tutorials online. At the same time, 52 percent of women took equal care and one-fifth took more care of their skin.