From '6-7' to Dua Lipa, here are Czechia's most-searched terms in 2025

Parliamentary elections, Dua Lipa’s surprise duet in Prague, a collector’s craze, a record-breaking Czech game, and other terms dominated what Czechs typed into Google in 2025. 

From political shakeups to pop-culture obsessions, Google's 2025 Year in Search reveals a country navigating serious news while fully indulging in entertainment, confusion, and the occasional retail mishap, such as Reebok’s viral euro-to-crown pricing error. 

Politics set the tone for 2025. Searches for the elections to the Chamber of Deputies led the national charts, reflecting a year in which voters were hungry for clarity amid shifting alliances. Major deaths, including global icon Ozzy Osbourne and Czech actress-singer Anna Slováčková, drew emotional spikes in traffic. 

And when Reebok mistakenly converted euros to crowns in its e-shop, Czechs rushed to Google for answers, turning a corporate glitch into one of the most unexpected search surges of the year.

Entertainment platforms also reshaped online behavior. The launch of Oneplay, a combined Voyo and O2 TV streaming service, quickly shot into the top rankings. Netflix hits such as Squid Game and the Ed Gein series kept users searching, and in a year defined by consumer mania, the sharp-toothed Labubu plush animals triggered a full-blown collector’s frenzy across Czechia.

Czechs searched overwhelmingly for political figures, with the top four most-queried homegrown personalities all related to current affairs. 

Proposed new Environment Minister Filip Turek, currently embroiled in controversy, was the most-Googled Czech person, followed by Czech Justice Minister Eva Decroix (who faced her own problems with the validity of a foreign degree), leader of the far-right nationalist PRO party Jindřich Rajchl, and Prime Minister-elect Andrej Babiš.

Outside politics, one unexpected breakout vaulted into the top ranks: Jan Solfronk, star of the first Czech edition of The Bachelor television show. 

The most-searched foreign personality in Czechia this year was British-Albanian singer Dua Lipa, boosted by her Prague show and an internet-breaking surprise duet with Czech pop star Ewa Farna. 

Celebrity-Czech links shaped much of the list: Dakota Johnson’s appearance at the Karlovy Vary International Film Festival generated significant traffic, as did author Dan Brown after setting his new novel in Prague.

Czechs also searched heavily for Pope Leo XIV following his election, placing him among the year’s top global figures of interest.

Gaming, film, and television dominated the entertainment category. Kingdom Come: Deliverance II not only became a massive hit but even fueled tourism, drawing fans to its real-world Czech settings.

The Minecraft movie entered the rankings as gaming franchises continued their march into cinema. Horror remained a clear favorite: users flocked to queries about the new Nosferatu remake and the sequel to Wednesday. True crime also held its grip, driven by the Czech series Studna and renewed curiosity about American killer Ed Gein.

Czechs asked Google a record number of definition-related questions this year, with “What is fidlovačka?” topping the list. The term’s sudden fame came from a theater-based knowledge competition at Prague’s Na Fidlovačce Theater—though searches also showed confusion over its multiple meanings, from a play to a park to a shoemaker’s tool.

More technical queries also surged. Users wanted to better understand Bitcoin, the EU’s Green Deal, and even search engine optimization.

Meanwhile, the term “skibidi,” popular among Gen Alpha, led many adults to seek explanations, underscoring a widening generational vocabulary gap.

For the first time, Google published a Czech ranking of the year’s most searched memes. Topping the list was viral trend “67" (a phrase), followed closely by the cryptic “low taper fade" saying. Both acted as shorthand inside fast-moving online subcultures, illustrating how meme trends in Czechia now evolve too quickly for many to track without Google’s help.