Autumn edition of Prague Fashion Week gets underway today in Holešovice

Taking place in Prague 7, the event includes famous international designers and draws attention to sustainability. Staff

Written by Staff Published on 01.09.2023 14:52:00 (updated on 01.09.2023) Reading time: 2 minutes

Prague Fashion Week kicks off today in the Holešovice Power Plant in Prague. Known as Merdeces-Benz Prague Fashion Week for sponsorship reasons, the autumn edition of this biannual event will showcase a wide range of shows and events by renowned Czech fashion designers, established brands, and emerging talents.

The organizers of the event, led by executive director Lukáš Loskot, describe the power plant as a place that symbolizes the birth of Prague's electrification, and highlights the connection of functionality with aesthetics.

A host of designers and projects

Designer Jakub Polanka will open the autumn edition of Prague Fashion Week with a special show. Throughout the event, attendees can expect individual displays by designers such as Tobias Schubert, Vanda Janda, and Tomáš Němek. Additionally, the fashion week will feature a joint block of shows by newcomers Denisa Dovaly and Lucie Kürthi, who are making their debut. On Sunday, designer Michael Kováčik will present his new collection at the Andaz Prague Hotel, followed by an after-party.

The University of Applied Arts in Prague will showcase its clothing and footwear design studio during the autumn show. The studio's current project, titled "My Brand," aims to educate students on starting their own clothing brands and developing their own collections. Sustainability and marketing aspects, such as brand identity and pricing, are key focuses throughout the project. Professor Liběna Rochová believes these students have the potential for successful careers in the fashion industry.

Branding, sustainability, and marketing

The outcome of a year's worth of effort comprises original, alternative, and independent collections with a focus on catering to the preferences of the selected target customers. In all instances, significant attention is dedicated to both sustainability and the marketing aspects, including brand identity, branding, pricing, and other essential elements required for establishing a reputable clothing brand

In addition to the designers and students, Slovak 3D artist and Art Director Miki Nemček, also known as Obsedant, has created a unique spatial illusion of a new canvas sneaker model from well-known U.S. shoe brand, Converse. This 15-second animation will be showcased on a large LCD screen at Prague Fashion Week, offering viewers an immersive experience and a fresh perspective on the sneaker. The collaboration between Converse and Obsedant combines a recognized local event with a local artist, bringing fascinating technology and captivating visuals to Prague. 

The fashion event promises to be a vibrant showcase of Czech fashion talent. From established brands to emerging designers, the event offers a unique blend of creativity, sustainability, and innovation. With the support of international collaborations and local partnerships, it aims to elevate Prague's position on the global fashion stage.

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