Penny supermarket launches home delivery through Wolt in Prague

One of the Czech Republic's leading supermarket chains has announced an expansion in its home delivery service through a partnership with Wolt. Penny customers in Prague, Brno, and Hradec Králové can now have groceries delivered directly to their homes within about 30 minutes of placing an order.

The collaboration involves Wolt couriers delivering purchases from five Penny stores across Prague, in addition to three stores in Brno and two in Hradec Králové. These locations were strategically selected to ensure comprehensive city coverage, allowing deliveries within a six-kilometer radius from each store.

"Thanks to the cooperation with Wolt, we are significantly expanding the possibilities of online shopping. Ordering in the app is intuitive, fast, and at the same prices as in our stores," Penny spokesperson Tomáš Kubík explains through a press release.

"We are therefore bringing a new service, for example, for elderly or sick people or those who do not have time to go to the store in person. At the same time, we are addressing completely new groups of customers."

Customers using the Wolt app are now able to access the same range of products available in Penny’s physical stores, including sale items, with the exception of non-food products. More than 2,200 items are available for online purchase at identical prices to those in stores, and orders can be placed starting one hour after the store opens and up to one hour before closing.

"Expanding the offer in the field of food delivery is one of Wolt's priorities. That is why we are happy that after the successful start of cooperation with Penny, we are proceeding to the next phase of our expansion," adds František Cmunt, Wolt's regional sales director.

"We can therefore offer Wolt users a wider offer and a better selection. During the pilot phase, Penny and Wolt focused on setting up close cooperation and smooth operations, thanks to which we can offer mutual customers the quality services they are used to. Together, we will further expand and improve them."

Data from the pilot operation indicates that Penny employees typically prepare orders within 10 minutes after being placed, after which a Wolt courier picks them up, ensuring delivery within around 30 minutes. Looking ahead, the supermarket plans to extend home delivery services to all regional cities in the Czech Republic.

Through the collaboration with Wolt, Penny has become the latest Czech supermarket to enter the home delivery market. Tesco was the first to offer home delivery in Prague, while Billa has recently launched its own home delivery platform. Online platforms Rohlík.cz and Košík.cz remain the most popular options for grocery home delivery in the country, and cooperate with major chains such as Albert and Kaufland.