A Czech creative studio produced the new World of Warcraft trailer

A Prague-based creative studio has produced a new trailer for iconic gaming franchise World of Warcraft, which was unveiled during Blizzard Entertainment’s recent 30 Years of Warcraft celebration. The animated teaser marks a significant achievement for Czech studio All Animal, further solidifying its presence in the global gaming industry.

The new trailer highlights World of Warcraft’s highly anticipated player housing feature, set to debut in the game’s Midnight expansion, which is expected in 2026. The new feature will give players access to housing for the first time in the 20-year history of the MMORPG; the dream of home ownership is one that Prague residents can relate to.

All Animal, led by Czech animator and director Radim Zeifart, has carved out a niche in producing high-quality trailers for Blizzard’s World of Warcraft expansions.

Zeifart, who started as a machinima creator—producing short films using game assets—caught the attention of Blizzard Entertainment, leading to an ongoing collaboration with the game’s creators. With the player housing teaser, All Animal continues to demonstrate its expertise in 3D animation and visual storytelling on a global stage.

Since their first joint project, All Animal has become a trusted partner of Blizzard, contributing to multiple trailers for World of Warcraft. The latest trailer, which showcases the game’s player housing feature, a key part of the 2026 Midnight expansion, represents another milestone in their partnership.

“We’re honoured to be part of the team creating content for one of the most legendary games in history,” Zeifart states through a press release.

With the new project, All Animal highlights Prague’s emergence as a hub for world-class creative work. Zeifart, who co-owns the studio, sees their work with Blizzard as an opportunity to put Czech creativity on the map.

"Prague is not just a tourist destination anymore; it’s becoming a center for cutting-edge creative content," he notes. "Representing Czech talent globally is a privilege."

The Prague studio’s continued collaboration with Blizzard speaks to the growing recognition of Czech studios in the competitive global gaming industry, with their work reaching millions of World of Warcraft fans worldwide.

Beyond the creative studio, Prague is also home to a number of game studios that have become major players worldwide.

Local companies producing popular video game content Bohemia Interactive, which has produced Arma and DayZ, and Warhorse Studios, whose popular Kingdom Come games are set in a medieval Bohemia. Headquartered in Cyprus, Wargaming, responsible for the long-running World of Tanks series, also has a large branch in Prague.