16 Amazing Communist-Era Czechoslovak TV Commercials

From erotic strudel to disco milk, these adverts actually aired on Czechoslovak TV in the 1970s & 80s. Really.

Dave Park

Written by Dave Park Published on 19.02.2016 10:11:36 (updated on 19.02.2016) Reading time: 1 minute

Culture

During communist rule in Soviet Bloc countries, ideas of promotion and advertising tended to be more theoretical than practical.

In Czechoslovakia, for instance, this led to some incredible movie posters that were more concerned with artistic expression than with selling the movie they were advertising.

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It also led to some rather… unusual television commercials.

In many Eastern Bloc countries, products often did not need to be “sold” in the traditional sense; they would disappear from the shelves anyway. This opened the doors for TV commercials to become more educational or creative – bite-sized pieces of entertainment in and of themselves.

You might be familiar with this nightmare-inducing Estonian advert for poultry. Well, Czechoslovakia had its own versions. No further comment from me.

Milk: 

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Cabbage: 

Jewelry: 

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Honey: 

Jumper Cables: 

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Apple Strudel: 

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Flavor Syrup: 

Pizza in a Box: 

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Hot Dogs: 

Eggs: 

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Egg Packaging: 

Vitana Vitaregen:

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Climatex Sportswear: 

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Fruit Juice: 

Jo-Jo Marshmallows:

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Stockings: 

For more weird and wonderful Czech TV advertisements from over the years, check out the YouTube channel StareReklamy. 

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