PIM Women's Challenge

Marathon announces the winner of its 2010 Challenge

Expats.cz Staff

Written by Expats.cz Staff Published on 07.09.2010 12:08:48 (updated on 07.09.2010) Reading time: 3 minutes


Prague, Aug. 25th, 2010: Prague International Marathon spol. s r.o. (“PIM”) has officially announced the winner of its PIM Women´s Challenge, 2010, a project initiated by PIM to attract and motivate more women to become fit and to incorporate running as part of a healthy lifestyle. Last week, the winner, Pavlina Folovska, received her main prize, which was generously offered by Volkswagen, the rental of a compact SUV Volkswagen „Tiguan“, branded “Winner of the PIM Women´s Challenge 2010“, for the rest of 2010.

Pavlina finished her chosen challenge, the Volkswagen Prague Marathon in 4:08, an improvement of more than 1 hour (5:15) in 2009. The organizers were impressed with her commitment to the work that she put in with her coach, the famous ultra marathon runner, Milos Skorpil, as well as her dedication in spreading the idea of the challenge amongst her work colleagues, attracting some 60 people to start running regularly and to take part in one of the races.

Commenting on her experience, Pavlina said:

“A key success factor in my achieving this challenge was the incredible professional support of my coaching team. I am still working with them to prepare for my next goal: to climb the Himalayas.”

Pavlina is ready to help other women to start running by becoming an Ambassador for the PIM Women´s Challenge, 2011. The registrations for this challenge have been open since July 1, and this year PIM has introduced a few novelties in the competitive part of the Challenge. Nearly 100 women have already applied to take part in the selection process and the opportunity to be chosen amongst the monitored women for next year´s races.

Any woman, irrespective of age, occupation, fitness level and residence can join the PIM women´s community – Level 1 – by registering for the Hervis Prague Half Marathon or the Volkswagen Prague Marathon (as individual, relay, or team). These women will receive regular tips and training advice. Registration for Level 2 is open to any female resident of the Czech Republic, but the possibility of being selected as one of the monitored women is dependent on their taking part in the adidas Women´s Race 5 km, which will take place during the Tesco Prague Grand Prix on September 11th, 2010. Participation in this race serves as the first evaluation of the women eligible to be selected for Level 2 of next year´s challenge. Amongst the novelties for this season are four categories for Level 2, which include: (1) “The desperate housewives” (non-sporty), (2) “The notorious beginners”, (3) “The weekend sportswomen”, and (4) “The fit women” (regularly exercising). For each category, the committee will select 5 women who will be monitored by a team of coaches led by Vanda Kaderabkova-Brezinova and Milos Skorpil and will undergo fitness and medical tests provided by experts at sportvital.cz. Their stories will be shared with the media and public. Many special prizes and giveaways from partners of the project will be awarded to all women participating in the Challenge.

Pavlina was not the only prize winner in 2010; also receiving an award was Anna Ryvova who was voted the most disciplined girl in the Challenge by writing her regular diaries and taking part in the reunions on a regular basis. Her prize was a romantic weekend at the Hilton Prague, generously donated by Hilton Prague Hotels.

The first season of the PIM Women´s Challenge successfully demonstrated the increasing popularity of running in the Czech Republic with more than 700 women taking part in the Challenge and an overall increase of 49 % in the numbers of women taking part so far in this year´s races. The concept of the PIM Women´s Challenge is part of PIM´s ongoing commitment to promote regular running as part of a healthy lifestyle.

For more information and registration, please visit: www.praguemarathon.com.

Please note the upcoming races:

TESCO Prague Grand Prix, Sept. 11th, 2010
adidas Women´s Race 5 km
METRO Men´s Race 10 km
Tesco Run for Life 3.8 km

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