Designblok Premier Fashion Week 2013

Every year in the world’s fashion capitals – Milan, Paris, London, and New York – fashion weeks are held not once, but twice, to meet the seasonal demands of the industry, providing an opportunity for designers to present their spring/summer and autumn/winter collections before the season. In an effort to provide the same opportunity for Czech fashion designers, and thus give Czech fashion design a boost toward more visibility on the international map, Designblok Premier Fashion Week (DPFW) – annually held in autumn as an integral part of Designblok –will present its first spring edition from March 20-24.

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The opening presentation will take place inside the boutique showroom of the event’s first presenter – Denisa Nová. Nová, 2007 Czech Grand Design Award Fashion Designer of the Year winner, has presented collections under her brand DNB since 2000. As described by the organizers, “Simplicity is the foundation” of her line. Following Nová’s presentation, the renowned Dior brand will present the first pret-a-porter collection from its new creative director, Raf Simons – to be held in the Dior shop on Prague’s elite shopping street, Pařížská.

“[Through this event] The Czech fashion scene should wake up in relationship to international events and actions. The buyers of quality fashion design should find their way to us,” said Rochová. “They are passing Prague now, but with this new project they could have a good reason to come. The date is really important – Designblok Premier Fashion Week should be in calendars of the world’s fashion weeks. Therefore the benefit is really important. Czech fashion designers need to prepare at least two collections every year so they can be a part of the international events.“

Although the majority of the week’s events are by invitation only, the final day of the event provides the opportunity for the general public to have a look and purchase. A pop-up shop, open from 11:00 until 18:00., will feature the collections of all the designers who have presented throughout the week, as well as new collections by a number of jewelry designers. “Every designer will have his or her own place in the gallery where he can present his clothing or jewelry. There will be changing rooms so visitors can try on the clothes,” explains Blichová.