PIM Introduces a Women's Challenge

PIM wants to see as many women as possible taking part in the Challenge, whether by simply joining in with the training programme (both in person and on-line) or by taking part in one of the feature races of the year – the Hervis Prague Half Marathon, one of the team races (4 x 5k or 4 x 10k) or even, for the really ambitious, the Volkswagen Prague Marathon. All women that enter the Challenge will be able to take part in specially organised training programmes and PIM hopes to announce a number of other motivating initiatives during the course of the Challenge.

PIM will also be choosing a number of selected women from those that apply who they will follow up until the day of their race, tracking their training and nutrition, assisting with their running programme and then following them in their races. PIM expects, then to award a special prize for the woman that the team from PIM regards as having made the most outstanding progress through the year.

Talking about this, Jiri Necasek, PIM´s Marketing Director, said: “You only have to pick up a women´s magazine, or visit a gym, to see how many women in the Czech Republic, irrespective of their age, are beginning to take fitness more seriously and to see the benefits that training, even for a 5k race can bring to them; losing weight, improving their skin and looking younger. With recent figures in the CR showing more than 1 million people that are clinically obese, we should all be encouraging each other to get fitter, and what better way to do this than to run – especially if there is an additional motivation of a competition along the way. We hope that by encouraging women to run, they may also persuade their partners and families to get running too!”

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