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Coca-Cola’s iconic Christmas truck will tour major cities across Czechia this December, bringing an expanded Santa’s village, festive programming, and community support initiatives.
The tour, which will launch on Nov. 24 in Čáslav (Central Bohemia) and conclude on Dec. 22 in Stupava (Zlín), features a holiday-themed roadshow designed to spread seasonal cheer and support local charities.
This year’s Santa’s village will make appearances in Prague, Brno, and Ostrava, offering an enhanced Christmas show and interactive experiences for visitors. Renowned chef Roman Staša will provide a curated menu of holiday refreshments, including shredded duck with Belgian fries and traditional fritters, while a special Christmas-edition Coca-Cola with cinnamon will be available for purchase as a seasonal gift item.
The roadshow will make its Prague stop on Dec. 6 and 7 at the PVA Letňany exhibition center, featuring Santa and elves alongside a Coca-Cola Food Truck serving seasonal beverages, such as a hot Christmas punch from FuzeTea.
In addition to holiday festivities, Coca-Cola is partnering with the Red Cross to support the Alice home nursing care agency, shelters, and gerontology centers across both countries. Proceeds from the sale of Christmas snacks and gifts at the truck will benefit these organizations. The tour will also promote non-contributory blood donation at each stop, with the Red Cross on-site to raise awareness and encourage participation.
“We would like to show that each of us can discover the hidden Santa in ourselves and conjure up the true magic of Christmas for ourselves and others. By buying Christmas snacks or gift items from the truck, everyone can help Red Cross clients,” stated Veronika Němcová, Director of Communications and Social Responsibility for Coca-Cola in the Czech Republic.
The tour will include additional entertainment and activities, continuing an annual tradition that has grown in scope and community involvement.
