Beer divides, DIY unites: Czechs attempt to define national character

Early results from a nationwide survey suggest that inventiveness, solidarity, and freedom are among the traits Czechs most associate with their national character, while beer culture proves divisive.

Conducted as part of the Good Morning, Czechia (Dobré ráno, Česko) initiative, the study asks citizens across the country how they define Czech identity in the 21st century. The results highlight a mix of pride in ingenuity and concern over low national ambition.

The initiative, coordinated by the Ministry of Foreign Affairs and led by Czech Centres, CzechInvest, CzechTourism, and other agencies, aims to create a national story that strengthens the country’s international image. The project includes online surveys and participatory meetings in cities such as Prague, Brno, and Karlovy Vary.

Survey participants emphasize Czech resourcefulness, from Pat & Mat-style DIY skills to crisis management, illustrating a cultural identity of “finding a way” even in difficult circumstances.

Sports achievements, like Antonín Panenka’s penalty kick at the 1976 European Championship final or Emil Zátopek’s Olympic endurance, were cited as examples of national ingenuity. Respondents also highlighted solidarity in times of need, referencing charitable efforts during natural disasters or for sick children.

Daily life and the environment feature prominently in how Czechs view themselves. Many respondents celebrate access to nature, whether through hiking, camping, or canoeing, seeing it as a reflection of personal freedom and quality of life.

“We might be more gatherers than hunters,” one participant remarked, capturing a perceived harmony with nature and community.

The survey also explored attitudes toward beer, often described as part of the Czech “family silver.” While respondents take pride in their brewing heritage and the global reputation of Czech beer, they also express concerns over the country being stereotyped as a destination for alcohol tourism.

Researchers note the growing role of craft breweries and modernized traditions in shaping a contemporary national image.

Cultural and industrial achievements were cited as additional sources of pride. Yet the survey also revealed perceived weaknesses, including low self-confidence and a lack of national ambition. Participants expressed a desire to assert more influence internationally, citing language skills and historical self-perceptions as barriers.

The participatory research is part of a broader effort in nation branding, linking public perception to economic, diplomatic, and social outcomes. Insights from the survey will inform strategies to present the Czech Republic abroad and strengthen its reputation as a confident and innovative country.

The initiative continues to gather public input online at the Good Morning, Czechia website, allowing anyone to contribute their views on Czech identity and values. Organizers say ongoing discussions will guide the next phase of defining the country’s national story.