Milk-free March? Czech cafés drop plant-milk surcharge this month

Around 30 eateries in the Czech Republic will drop the surcharges for milk alternatives this month.

Tom Lane

Written by Tom Lane
Published on 08.03.2021 13:40 (updated on 08.03.2021)

Veganuary, dry February, and now you could be set to add dairy-free March to the calendar, as cafés across the Czech Republic have signed up for a new campaign to promote plant-based milks, offering hot drinks with the alternative milk options at no extra cost.

Often dairy-free milks can cost slightly extra than regular milk, with a small fee added on, something that is not exclusive to the Czech Republic, but around 30 eateries in the country have dropped the surcharge for the next month.

The initiative is part of a project by a group called Rostlinně which tries to highlight plant-based food and drink options across the country. As part of this effort have teamed up with culinary company Green Heads, which distributes bio and dairy-free products to companies in the Czech Republic.

Will you try a plant-based milk alternative in your coffee this March?

Yes 73 %
No 27 %
106 readers voted on this poll. Voting is closed

Explaining why they decided to launch March Month without Surcharge, the Rostlinně website says:

"Our goal is, among other things, to give customers of cafes the opportunity to taste their favorite coffee with plant milk, which they would not normally try due to the surcharge. In cafes, we usually come across an additional cost for plant milk in the range of 5 to 20 crowns. But why should customers suffering from, for example, allergies or intolerances pay more for herbal lattes? March, the month at no extra charge, opens a discussion and shows companies that it is also possible at no extra charge. "

"The event will bring new visitors to the companies, the baristas will test their skills in latte art with a new product and find out that oatmeal mousse can also be whipped perfectly, and at the end of March the vegetable milk will have more fans."

Březen je měsícem bez příplatků! 🌿💙 30 kaváren se ve spolupráci s Green Heads rozhodlo oslovit v březnu více zákazníků...

Posted by RostlinnÄ› on Monday, 1 March 2021

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Cafés all over the Czech Republic will be taking part including a number in Prague as well as in Brno and Ostrava with a full list of participants available on the Rostlinně website. Owners of Brno café HejwiCafe, told Aktualne.cz why they wanted to take part in this initiative.

"We wanted to show mainly to those people who have coffee with cow's milk that they also taste great with [non-dairy] milk. That there are many more alternatives than just soy milk today," the owners said.

Plant-based milks include soy, almond, oat, coconut, and rice with an ever-expanding range of companies offering non-dairy alternatives.

According to research from Nielsen, published in E15, 2019 saw a huge jump in the amount spent on dairy milk alternatives. CZK 314 million was spent over those twelve months which is a year-on-year increase of seventeen percent from 2018.

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The Czech Republic was recently ranked among the most vegan and vegetarian-friendly cities in the world in research done by the organization Mint which looked at the number of meat-free restaurants against the population size of each country.