Bad-Taste Ad for Already Weird-Tasting Product

This Czech yogurt drink possibly has the most awful branding strategy ever

Elizabeth Zahradnicek-Haas

Written by Elizabeth Zahradnicek-Haas Published on 12.05.2016 15:44:19 (updated on 12.05.2016) Reading time: 1 minute

A tart fermented milk drink traditionally infused with grains that have been produced from the “intestinal flora,” of sheep, kefir products, despite their healthful properties, aren’t exactly an easy sell.

But a new Czech producer of kefir has come up with a brilliant way to market their sheep-stomach beverage – by adding two letters to the end of the word and slapping a little mustache on the bottle.

Kefírer (a play on kefír and the Czech word for führer) has as its logo a cartoon depiction of the infamous Nazi leader, naturally the perfect pitch man for dairy products.

The brand’s Facebook page has received more than 10,000 likes since its May 3 launch. Speculation that it has all been a clever marketing stunt was shut down by who reports that it likely is advertising for an actual product.

The company’s message (“Kefírer, leader among kefir! Clean, delicious, perfect!”) is also featured in video spots and a billboard in Brno. 

The company behind the product launch says that this kind of black humor plays out well among Czech society which has a high tolerance for taboo subjects.

Whether or not the whole thing is a marketing ploy will come to light on May 17, when the product is due to hit the shelves.

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