VIDEO OF THE WEEK: Orlando Bloom plays 'Prague Expert' in new Staropramen ad

English actor Orlando Bloom has released a new video as part of his new role as the brand ambassador of Czech beer Staropramen. He is seen posing outside of the Astronomical Clock on Old Town Square and walking by the Vltava River, saying: “Of all the filming I’ve done here, I have become an expert on Prague. I know why they call it the Golden City,” before dreamily looking at Staropramen being poured into a glass.

Bloom then peers into a restaurant kitchen, saying “I have uncovered the secrets of their delicious food.” Then, hidden in a crate and transported to what appears to be Black Angel’s Bar in Prague’s Old Town, the actor emerges and says: “I’ve learned that the people here are pretty demanding about their beer.” 

He then enters a portal-like keg and walks through an underground tunnel, where he appears in what looks like a brewery. “There is one thing I can’t figure out though…how does Staropramen craft an exquisitely balanced beer?”

“We’ll get there,” Bloom says as he finishes where he began, outside Prague’s Astronomical Clock. The advertisement will air soon on television and digital-media channels, as well as online. 

The Canadian-American brewery group Molson Coors has owned the Staropramen brand since 2013; it is one of its premium labels. “I think it’s important to partner with brands that practice what they preach. The team at Staropramen talk about quality and expertise a lot and, when it comes down to it, this is a great-tasting beer, brewed by some incredibly talented people,” Bloom said about his role.

Bloom has been to Prague several times: he was intermittently in the Czech capital for the filming of the TV series Carnival Row from 2017 until 2021. He has said that, while filming in Prague, he “fell in love” with the city. Bloom is best known for his roles as Legolas in the Lord of the Rings film series and as William Turner Jr. in the Pirates of the Caribbean film series.

Amid recently declining profits, the Czech division of the Staropramen group will hope that this creative advert will cause sales to bloom.