These Lidl-branded socks and sandals are the Czech fashion statement of summer 2020

The Czech fashion accessories of summer 2020 have landed, though you might need to shell out a little extra to get your hands on them by the time you read this.

Last week, Lidl merch, which was also rolled out in the Netherlands, finally hit Czech shelves.

Bad news for fans of Lidl’s striking blue & yellow trainers with white midsoles: these sneakers are gone for good in the Czech Republic, with no restock planned. On eBay, these rare kicks are now being listed for up to 70,000 crowns.

But Lidl has swapped things up for their merchandise campaign in the Czech Republic.

Lidl’s Czech localization is all about the socks and sandals, with shopping cart-riding models decked out in Lidl-branded socks and Lidl-branded sandals. It isn’t immediately clear if socks and sandals were even part of the Finnish or Dutch campaigns.

If that’s the case, you too can rock out on the beaches of Slapy or Doksy in style this summer.

Elsewhere in Europe, Lidl’s merchandise rollout plan is as of yet unknown. Shoppers from abroad have been hitting up Czech consumers on social media to attempt to get an inside track on the goods.

“I like these,” one fan tweeted.

“They make a statement. Not sure what that statement is. Post-ironic, post-modern lockdown tripartite government surrender?”