Readership demographic data and statistics

To learn more about the Expats.cz audience see the results from our 2022 reader survey

Expats.cz Staff

Written by Expats.cz Staff Published on (updated on 11.05.2022) Reading time: 1 minute

Data from our 2022 readership survey, offers the latest insights about our audience including income, education, location, languages spoken, and buying behavior. The data is taken from the more than 900 respondents who completed our survey.

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Nationalities

  • American (23%)
  • British (15%)
  • Czech (5%)
  • Indian (4%)
  • French (3.5%)
  • German (3%)
  • Italian (2.8%)
  • Other (37%)

Personal monthly income

  • 100,000 CZK or more (20%)
  • 70,000 CZK to 100,000 CZK (19%)
  • 30,000 CZK to 60,000 CZK (38%)
  • 10,000 CZK to 30,000 CZK (18%)
  • No income (5%)

Monthly household income

  • 200,000 CZK or more (12%)
  • 150,000 to 200,000 CZK (14%)
  • 100,000 CZK to 150,000 CZK (21%)
  • 50,000 CZK to 100,000 CZK (33.5%)
  • Less than 50,000 CZK (19.5%)

Reader age

  • 51 and above (37.5%)
  • 31 to 50 years (45%)
  • 26 to 30 years (12.4%)
  • 18 to 25 years (5.1%)

Languages spoken

  • English (98.3%)
  • Czech (34.7%)
  • German (19.5%)
  • French (19.2%)
  • Spanish (18.8%)
  • Italian (7.1%)

Audience attributes

  • Live in the Czech Republic (79.7%)
  • Speak English as a native language (49.1%)
  • Currently seeking a job (18.5%)
  • Identify as male (60.2%)
  • Identify as female (37.9%)
  • Has children under 14 years old (20%)
  • Uses private healthcare (39%)

Employment status

  • Employee (40.3%)
  • Business owner/C Suite (28.1%)
  • Manager (11.3%)
  • Student (4.9%)
  • Doesn't work (15.4%)

Highest completed education level

  • Bachelor's degree (36.1%)
  • Master's degree (35%)
  • High school (12%)
  • Ph.D. or higher (8.6%)
  • Other (7.2%)
  • Less than high school (1.1%)

What do our readers plan to do in the next 12 months?

  • Travel abroad (74.1%)
  • Travel within the Czech Republic (73.8%)
  • Improve language skills (55.6%)
  • Invest (27.5%)
  • Consider changing jobs (24.8%)
  • Rent a property (17.4%)
  • Make a significant purchase (15.6%)
  • Buy a property (14%)
  • Leave the Czech Republic (8.5%)
  • Pursue a higher education (7.4%)
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