Designblok 2010

Over its twelve year history Designblok has done a lot to raise the profile of Czech designers and Czech brands. Jana Zielinski, who co-ordinates the event along with Jiří Macek, said, “Designblok has become a part of society life. In 1999 when we started all the journalists asked us what design actually is. There was no specialized media. Almost no Czech brands collaborated with designers. Many international brands were not on the market yet. The situation has changed rapidly. People are more interested in quality, aesthetics, in original fashion and life style, which is exactly what the Designblok festival can offer.”

As Zielinski said of this year’s theme, “Water is associated with memory, unconsciousness and many other topics. We think it’s a good topic for this year. In the end we will have a few ecological topics connected with water this year which we prepare with the United Nations, and so in the end it is quite a complex topic.” If last year’s winners and entries are anything to judge by, the designs in this year’s exhibition will continue to explore the line between creativity and functionality.