Czech Artists Re-Invent the Coca-Cola Bottle

The centennial anniversary of an American classic calls for Czech ingenuity

Elizabeth Zahradnicek-Haas

Written by Elizabeth Zahradnicek-Haas Published on 30.09.2015 11:03:16 (updated on 30.09.2015) Reading time: 1 minute

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The iconic Coca-Cola bottle, immortalized by American artists Andy Warhol and Normal Rockwell among others, is getting a makeover, Czech style.

In early 2015, the soft-drinks giant launched a global campaign inviting artists worldwide to reinterpret their signature bottle in honor of its 100th anniversary.

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Czech Artists Re-Invent the Coca-Cola Bottle

The most inventive Czech entries are now on display in Prague, reports Lidovky.cz.

Thirty Czech designers submitted 57 pieces of art work, among them photos, graphics, paintings, even clothes and an original bottle opener.

Czech Artists Re-Invent the Coca-Cola Bottle

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Jurors from the Design Academy of Art (VŠUP) and Coca-Cola Czech Republic chose the top entries including the winner, a comics-edition bottle by designer Barbora Balgová, and a runner-up set of Coke-inspired goblets by artist Lukáš Houdek.

Czech Artists Re-Invent the Coca-Cola Bottle

The exhibit will run through October 17 at Gallery Pavilon in Vinohrady.

Photos courtesy of Gallery Pavilon.

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