Strategic marketing consultancy in Prague. Strategy first, then execution. Working with growing businesses in Europe, New Zealand and beyond.
I'm Sara Pastor. After 18 years leading marketing at Volkswagen, Audi, Porsche, Škoda, Haier and Fisher & Paykel, I bring big-brand thinking to businesses that cannot justify a full-time CMO yet. I diagnose before I prescribe, and I stay for the execution, so nothing is lost between the plan and the doing.
Based in Prague, working remotely with clients in Europe, New Zealand and beyond, in English, Spanish and Czech.
Start with a free 30-minute Marketing Check-Up. Four questions, and you leave with your top two or three priorities: calendly.com/white-cloud-comms/check-up
whitecloudcommunications.com | hello@whitecloudcommunications.com
Services include:
Strategy & Direction. Our strategic expertise includes:
- Market & competitor analysis
- Consumer and segment insight development
- Marketing strategy & planning
- Brand positioning and messaging frameworks
- Channel and content strategy
- Pricing and commercial architecture
- Executive marketing consultancy
- Strategic diagnostics (SWOT / PEST)
- Brand health assessment
Marketing Activation - Our activation capabilities include:
- Website strategy, design and ongoing management
- Social media strategy and community management
- Media planning & buying (Digital & Traditional Advertising, such as SEM, Google Shopping, Display Advertising, Social Advertising)
- Content and creative development (graphic design & copywriting)
- Search optimisation (SEO & GEO for AI search)
- Integrated campaign management
- Email marketing and automation
- Public relations
- Sponsorship and event marketing
- Direct-to-consumer (D2C) channel activation
Performance & Optimisation - Our performance services include:
- Marketing analytics and measurement frameworks
- Custom dashboard development
- Budget allocation and optimisation
- ROI and attribution tracking
- Ongoing performance monitoring and refinement
