An American skincare brand is helping Czechia get its glow on

The clean-girl aesthetic (think “glass skin” and “no makeup makeup”) is becoming a top beauty trend around the world as women who are no longer interested in overspending on makeup opt for the services of a good aesthetician and smart skincare routine instead. 

If you’re not sure where to begin, turning to the professionals can help optimize skin health and achieve that long-lasting glow that's taking over your TikTok feed. The first step toward locking in the no-makeup look means taking a long hard look at your skincare routine.

What might be ideal for oily skin will not work on dry and combination skin. Or needs that people over 30 have will be different from those of teenagers or people in their early 20s. That is why it is important to have the help of a cosmetologist or a qualified aesthetician who will help you find answers to all these questions.

Visiting a clinic also gives you access to medical-grade skincare products – welcome news for expats who often complain about the city’s notorious overheated apartments and pollution bringing drastic changes to their skin the minute they step off the plane.

While many products have a global presence and are easy to find in Czechia, others are more difficult to come by on the local market. One newly available brand is long-time U.S. favorite ZO® Skin Health - Medical Skin Care.

Founded by Syrian doctor Zein Obagi (the so-called “King of Skin”) the line revolutionized the skincare market when it launched in Beverly Hills in 2007 by taking a science-backed approach to achieving healthy skin. It’s now a firm favorite of celebs who swear by its skin-brightening, anti-aging, and acne-reducing powers.

The launch of the ZO® Skin Health in Czechia will please admirers of the brand who have been waiting for the no. 1 skincare brand (no. 2 in the U.S.) to officially go on sale in the Czech Republic.

The brand’s Exfoliating Polish is a great first step for those who want to let their natural glow shine through. The Daily Power Defense Illuminating Serum creates a protective barrier while defending against environmental stressors and premature signs of aging.

One of the most popular ZO® Skin Health Treatments among those who suffer from enlarged pores and slow skin regeneration is the Daily Skincare Program. The products are enhanced with ZO’s exclusive technologies to enable a long-lasting, youthful and healthy skin complexion.

If you’ve never booked an appointment at a Czech aesthetic clinic (estetická klinika), what can you expect on your first visit?

Like anywhere else in the world, these clinics specialize in performing an array of different treatments to improve the appearance and health of your skin and can also recommend and sell products (ZO® Skin Health, for instance, can only be purchased through ZO Authorized Physicians).

No referral from your doctor is needed but in order to get the right skincare for your skin type you need to book a consultation. While these treatments aren’t low-cost, investing in innovative skincare solutions that optimize skin health based on the latest advances in skin therapy technologies can save you money in the long run as a decent skincare routine early on can help prevent early signs of aging.

To find out more about ZO® Skin Health products check out the Instagram profiles of Upgrade Clinic, NK Studio, AR Aesthetics, Studio Faces, Oli Lab, Mazreku Medical, or visit their salons or clinics for advice on the most suitable products after a consultation.