A few weeks ago, we wrote about a new Christmas-themed Milka advert that was shot by Amélie director Jean-Pierre Jeunet in the Czech Republic – specifically, the town of Loket.
Well, it turns out that Milka wasn’t the only brand to visit the locale for filming a Christmas 2016 advertisement.
For one of their global Christmas campaigns currently being rolled out in Europe, Coca-Cola also shot an advert in three locations withinin the Czech Republic.
The advert, produced by Spanish ad agency Sra. Rushmore, features a familiar Christmastime theme as a young boy brightens holiday spirit with… well, what else.
Unlike the Milka advert, which enhanced the majesty of Loket with a CGI Alpine backdrop, the Coke ad downplays the shooting locations outside of a brief establishing shot:
If you’re familiar with some of the Czech Republic’s more idyllic locales, you’ll instantly recognize the opening frames as the town of Loket, which is also where Milka shot.