Tomas Arsov Hair & Beauty Institute

In the UK there’s John Freida, in the US there’s Paul Mitchell, and in the Czech Republic, there’s Tomáš Arsov, a hairstylist and television personality with his own line of products and a flagship salon on Prague’s V Jámě street.


Open since 2013, the Tomáš Arsov Hair & Beauty Institute is a beautifully designed space, highlighted by natural materials, glass, and wood, with sandy accents that give it a living-room feel, a refreshing change from the typical industrial vibe of the modern salon. A temple to sophistication and style, it feels like the sort of place you’d go for a complete transformation, not just a trim.


But despite salon’s high profile and A-list clientele which includes top models, actors, and Czech pop icon Helena Vondráčková, Arsov insists he’s simply in the business of making anyone look gorgeous in a setting meant to put clients at ease from the minute they walk through the door.


“Sometimes people are scared to come to our salon because they think it’s visited only by famous people,” says Arsov. “But this is not true. We treat our clients equally whether they are famous or not.”