Tetley Tea in the Czech Republic

A real expert on good tea is arriving in the Czech Republic. Tetley is a phenomenon in British tea culture and one of the biggest companies on the global market. This British company, which introduced the mass use of tea bags into Europe, is currently presenting only part of its extensive portfolio in the Czech Republic. These products will include intense black tea, green tea with interesting flavours and exclusive special loose Christmas teas.

Tetley is a name at the very peak of tea culture, which it has been enriching for over 170 years. It is the largest tea company in Great Britain. Almost 160 million cups of tea are drunk there every day, of which every fifth cup is Tetley tea. We can thank Tetley for the tea bag, which the company introduced after the Second World War for customers in the war-torn European market. The newest great tea innovation, the round tea bag, which took many years and much investment to develop, was also introduced by Tetley.

Over its long history, the original Tetley company has changed owners several times; however, the most important strategic partner entered the company only in 2000. At that time, the company was purchased by the Tata Tea group, a subsidiary of Tata Group, the largest and most respected Indian company in the world. By purchasing Tetley, Tata Tea became the second largest tea company on the planet. It had a turnover of USD 1.07 billion in 2008 to 2009 and the group had 2,900 employees.

Tetley manufactures over 18 billion tea bags annually, enough to extend around the world twenty times. Every year, the company purchases enough bagging material to reach to the moon and back five times.

The Tetley brand offers Czech tea lovers teas to meet their taste – black and green, loose and in bags. The range will include especially two kinds of packaged teas in bags in the Intensive series, which are intended for everyday use and will provide customers with an intense experience of a mellow tea with rich fragrance. Five kinds of genuine green tea will satisfy the current demand for healthy beverages. The green teas are packaged in ingenious air-tight boxes, protecting the aroma, and practical round infusion tea bags. Last but not least, Tetley is placing special gift packages of the best-quality loose teas on the Czech market, to provide enjoyment through their excellent quality.

It is recommended that both varieties have a retail price of CZK 32. These teas will be available in the stores from October 2009 in packages of twenty-five 2g bags with strings. 

Sold in packages of twenty-four 2g round bags in air-tight boxes to protect the aroma of the teas.

The recommended retail price for all varieties is CZK 39, available at Interspar, Globus and other stores.

It is recommended that all variants have a retail price of CZK 65. The packages contain 100 g of loose tea.

If you want to prepare your tea scientifically, follow the equation created by the experts at Tetley:

A perfect cup of tea = (T + V) + (H²0 @ >98.5 °C) 2 minutes + S + oSt