Follow That Shopping Bag! How a Simple Tote Has Inspired Legions of Travelers

From billboards to shopping bags, the Kaufland ad campaign has attracted numerous visitors from home and abroad to explore this stunning vista Staff Jason Pirodsky

Written by StaffJason Pirodsky Published on 26.01.2018 12:15:18 (updated on 26.01.2018) Reading time: 2 minutes

If you shop at Czech Kaufland—or scan highway billboards—you’ve likely seen that pleasantly ubiquitous image bearing the text “Z lásky k Česku” (For the love of the Czech Republic) and a heart in the colors of the Czech flag.

What you might not know is that the horseshoe-shaped panorama depicted on the colorful grocery carrier has become a destination for travelers—both from the Czech Republic and abroad—who say the advertising campaign has inspired them to make a visit.

One of them, Mario Rodriguez, writes in a blog post, that he was moved to seek out the destination after being “stuck in the queue [at Kaufland] looking at that amazing landscape that appears to be everywhere.”  One British couple was purportedly so struck by the image that they boarded a flight to track it down.

A Tale of Two Meanders

So where exactly is this view that has everyone clambering for a selfie?

The original photo used in the Kaufland ad is taken from the Solenice meander (Solenický meandr) located 1.5 km from the mid-Bohemian village of Zduchovice; it’s a little over an hour’s drive from Prague and open year-round (travel info here).

Closer to Prague

Equally photogenic though a bit closer to Prague is the Máj Prospect (Vyhlídka Máj) located near the village of Teletín Krňany, less than an hour outside of the Czech capital, a meander of the Vltava River that flows through a rocky canyon opening up into a similarly phenomenal view.

And it’s worth a visit year-round, as well. In the summer you’ll find resplendent greenery and a river dotted with boats, while winters see rocks walls jutting from the snow. Autumn is a blaze of brown and red.

How to Get There

To get to the Vyhlídka Máj viewpoint, take the 390 from Smíchovské nádraží to Štěchovice, a Prague suburb on the Vltava, then transfer to the 438 bus stopping at Teletín-Krňany. It takes around 20 minutes to get from Štěchovice to Teletín by bus. From the village to the path it’s about a 1-km walk.

The area is accessible via the yellow tourist trail from the village of Teletín or you can hop a train from Prague Hlavní Nádraží to Jílové u Prahy and hike the 10 km (7 miles) to the overlook.

#vyhlidkamaj #landscape #landscapes #sun #sunrise

A post shared by Petr Bárta (@xpb_cz) on

If you want to enjoy photo-worthy views with plenty of natural light arrive in the morning; beware of loose rocks and make sure to send us your photos of both of these dazzling, dizzying, views!

Would you like us to write about your business? Find out more