Can money buy love? Czechs spending more and more on Valentine’s Day

The average person in Czechia spends about CZK 900 on the romantic day, which has increased rapidly in popularity in the last decade.

Thomas Smith

Written by Thomas Smith Published on 14.02.2023 14:38:00 (updated on 14.02.2023) Reading time: 2 minutes

The season of love is upon us, and more and more people in Czechia have found themselves getting into the Valentine’s Day spirit by reaching further into their pockets to show admiration for their partner.

Spending on the up

According to Chief Economist of Trinity Bank Lukáš Kovanda, Czechs have increased their Valentine’s Day spending by about 550 percent in the past 10 years. In 2023, Czechs are estimated to spend around CZK 2.5 billion in total on the Feb. 14 celebration.

This number is higher than ever, and Kovanda notes that this year people are most likely to spend more while actually purchasing fewer items.

Estimates show slightly more than 1 in 4 people in Czechia celebrate Valentine’s Day, with men spending CZK 980 on average and women about CZK 800 on gifts. Inflation has played a strong role in recent years – these sums are almost 20 percent higher than 2021 levels.

Flower power

Sales portal says that the most popular Valentine’s Day gifts for Czechs in general are vouchers for stays, massages, flowers, chocolates, and souvenirs. The sales of flowers in Czechia on Feb. 14 usually increase about tenfold, and – amid the current inflationary environment – their price has also sprouted up.

“Last year a quality rose cost CZK 150, and this year it can be over 180 CZK – in combination with Valentine's Day, [possibly] even more.” - Vlasta Černá, head florist at Infinity Flower salon.


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A 2021 survey showed that men most often give their partners flowers as a gift for Valentine’s Day, followed by a dinner date and jewelry. Women, on the other hand, most often give their partners a form of food (such as chocolate).

Valentine's Day by the numbers

💗Flower purchases in mid-Feb. went up by 1,800 percent in the last ten years.
💗Valentine's Day is the second-most important retail season after Christmas, accounting for a quarter of total sales for erotic shop Pink Elephant.
💗Three-quarters of Czechs who commemorate the occasion spend up to CZK 1,000 for Valentine's Day gifts.
💗Condoms are in high demand on Feb. 14 at
💗Almost 40 percent of Czechs take their partner out for dinner on Feb. 14.
Sources: České Noviny, Mastercard Love Index, Picoldi

Czechs also appear to have a more raunchy side. České Noviny writes that certain retailers around the country report an “increased interest” in erotica-related items around mid-February. Within this category, men most often buy “seductive underwear,” whereas women are more likely to purchase adult toys for their partners.

Current inflation means Czechs will spend more than ever to give gifts for Valentine’s Day this year. Despite this, the vast majority of people will agree with the adage that “money can’t buy love.”

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