Marketing Specialist

The International Montessori School of Prague, a small, community-oriented private Montessori school in Prague 4, is seeking a reliable, responsive, and organized individual for the position of a Marketing Specialist.

Are you the right match for us?

• Are you a proactive, well-organized, reliable worker who can manage multiple priorities and meet required deadlines?

• Can you communicate pleasantly and openly with a school community of parents, children, and colleagues? 

• Are you creative and enjoy bringing new opportunities to promote education for children?

• Can you design and implement a Marketing Plan, aligned with the company mission? 

• Do you like creating high-quality content on social media to promote high engagement?

• Are you attentive to detail while keeping track of the bigger picture, and are able to work independently and as part of the team?

• Are you open to learning and applying newly gained knowledge on the spot?

You might be a great match for this position if you answered yes to these questions.

Job duties and tasks involve:

• Conduct market research and keep up-to-date with school competitors, family requirements such as parents’ concerns and students’ needs, and trends in the education industry.

• Liaise with external vendors to execute promotional events and campaigns, production for marketing, and communications collaterals.

• Collaborate with the Head of School and Executive Director  to coordinate the IMSP brand and marketing efforts for internal and external communications

• Develop and oversee the Marketing budget planning and cost expenditure

• Overseeing the IMSP brand and identity system

• Oversee the Digital Marketing Specialist for admission and marketing promotions and collaborate with Marketing Events Support for communications regarding school events.  

• Manage digital marketing and promotional campaigns together with the Digital Marketing Specialist, B2B and B2C outreach, internal events for the IMSP community, and external events (Open Houses) for new families

• Manage Photo Day for families and students including overseeing photography sales and creation of the Yearbook annually 

• Plan and develop a social media strategy and create high-quality content for all IMSP’s social media platforms including online and offline marketing content.

• Maintain a content calendar to support strategic topics and events; discover and develop storylines, monitor and track social media traffic and engagement rate

• Create a per-term (3x per year) Marketing and Admissions Report, in collaboration with the Head of School.  

• Create regular communications for internal/enrolled parents including Mailchimp campaigns, event invitations, weekly news summaries, and the school newsletters per term

• Create posters and internal communication materials using Canva according to the IMSP brand toolkit/guidelines. 

Skill Requirements:

• Bachelor’s Degree in communications, marketing, journalism, public relations or related field. Fresh graduates are welcome to apply.

• 1-2 years of experience in marketing with understanding and experience in the changing marketing and social media landscape is an advantage.

• Experience in social media content planning, publishing, community engagement, social media traffic monitoring, and reporting is required.

• Excellent writing, communications, and presentation skills, with the ability to create content for a variety of channels required.

• Strong possession of English language at C1 level or above. Possession of the Czech language is an added advantage.

• Proficiency in Microsoft Office Suite - Word, Excel, PowerPoint, and Outlook, and can utilize Google Drive, Calendar, and DropBox effectively.

• Proficiency with marketing tools including Facebook Business Manager, MetriCool  MailChimp, Canva, and any CRM tools is preferred. 

• Legally able to live and work in the Czech Republic on the basis of a Zivnostensky list.

• Previous experience with Montessori is welcome but not a must. However, we do require an open and respectful attitude to children and our educational model, as well as a willingness to learn Montessori practices and professionally develop on the job.

We offer:

• Part-time position (25 hours/week) with competitive pay and benefits.

• Flexible working hours and ability to work from home upon agreement with leadership.

• A positive, diverse, and relaxed work environment with the support of an experienced and friendly team.

• High potential for professional development and progress in Marketing in the Montessori field.

Please inquire with a CV and motivational letter, in English, at veronika.hoffmanova@montessori.cz

For more information, visit us at www.montessori.cz