Online Marketing Manager

Required languages

EnglishAdvanced

Seniority

Mid level

Location

Prague

Type of job

Full-time

Required education

Bachelor

Category

Admin jobs

  • Flexible working time
  • Meal vouchers or meal contributions
  • Extra holidays
  • Sick days

Job Description:

Admissions & CRM

  • Act as primary administrator for Salesforce CRM system. Train Admissions/Marketing staff in best practices.
  • Leverage existing CRM capabilities and continue to optimize and develop projects to add value to Admissions operations.
  • Manage Admissions email campaigns (currently in MailChimp) and monitor for effectiveness.
  • Strategically organize communication plans to optimize student conversion through the marketing funnel.
  • Measure and create reports to demonstrate the effectiveness of the marketing funnel.
  • Effectively manage University application process and create a more targeted experience for applicants.
  • Work closely with AAU students and faculty to convey messaging in a creative and innovative manner.

 

Digital Marketing & Website

  • Monitor AAU websites using Google Analytics tool and adapt online communication strategy if needed. Monitor recent trends in digital marketing.
  • Manage external digital presence and ensure brand consistency.
  • Continually edit and manage the university website.
  • Measure and create reports to demonstrate the effectiveness of website traffic conversion
  • Project manager for future website development projects.


Working time: full-time position.


How can you succeed?

  • Proven experience in measuring effectiveness of online marketing campaigns.
  • Proven experience in leveraging CRM systems to track and convert leads through the marketing funnel.
  • Understanding of SEO and web traffic metrics.
  • Able to work effectively both independently and within a team to achieve institutional goals.
  • Able to problem solve and propose effective/innovative solutions


If you are interested please send your CV and motivational letter to David Lipka:




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