Hot Marketing Executive (Social Media)

Required languages

EnglishAdvanced

Seniority / Experience

Mid levelsocial media, content marketing, PPC

Location

Prague

Type of job

Full-time

  • Bonuses
  • Flexible working time
  • Contributions to education
  • Attendance of international conferences

What we are looking for


We need a Marketing Executive (Social Media) to drive our paid social media strategy and support our overall marketing processes. Reporting to the Brand Manager, you will work closely with our copywriting, design, UX, and student recruitment departments to create the required marketing assets for a portfolio of online degree programmes. You will take ownership of a portfolio of online degree programmes - including market research, content marketing, and all paid social campaigns for attracting new students to enrol.


You will also be responsible for helping to plan, deliver, execute and report on all paid lead generation activities across all media channels and corresponding landing page structures.


Make a difference in people’s lives by helping us deliver online education worldwide! 


This is what you’ll get from us


  • The opportunity to join a fun, growing company that is emerging as a leader in the Edtech space
  • Chance to further develop your marketing skills in a fast-paced online education industry
  • Cool, smart and inspiring colleagues in a very international team
  • A management team that rewards results and continuous training from experienced professionals who are invested in your development


A day in the life


  • Implement remarketing strategies including audience segmentation, A/B testing, optimisation and messaging, and report performance data on existing campaigns to drive future strategic decisions
  • Prepare a google analytics report of your webpages and brainstorm with the marketing team and our SEO manager about how to boost your numbers
  • Coordinate between our data analysis team and our paid social team to ensure everyone is on track to meet KPIs for the month, including lead volumes and CPLs
  • Create detailed marketing personas for all of the programmes in your portfolio using past student data and information from your competitor research to better target relevant audiences
  • Keep an up to date database of your target audience statistics, university partner brand identity, programme USPs, relevant geographies, and motivating factors driving professionals to study this degree online

 

You’ll best fit our requirements with:


  • A bachelor's degree, preferably in marketing
  • A burning desire to create cool stuff
  • 2 years of previous marketing experience including paid social media campaigns
  • Strong analytical skills, proficiency in Excel, and experience with reporting KPIs such as lead quality, traffic, CPAs and conversion rates
  • The ability to apply creativity and logic to all situations and be a problem solver.
  • Fluency in English

 

That’s the bit about you, now a little something about us

 

Interactive Pro is an online learning service agency and a leader in the EdTech space and part of the Global University Systems group of companies.

 

We help international business schools and universities take their courses online, and we’re dedicated to creating a global learning community without economic, political, or cultural borders. We’re a very international, highly energetic and innovative organisation, and we’re committed to providing a fun and productive working environment for our team.




Please note: Only applicants shortlisted for interview will be contacted

 

Interactive Pro is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.




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