Jobs in Prague

Digital Marketing Executive

Required languages

EnglishProficient

Seniority / Experience

Juniorprevious experience with DIGITAL marketing

Location

Prague

Type of job

Contract work (IČO)

Required education

Secondary education or professional training with school-leaving exam

Job Title: Digital Marketing Executive

Location: Prague, Czech Republic

Commitment: 40 hours per week

Start date: August 2019

Valid visa/work permit is a must


We’re seeking a digital marketing executive to support our overall marketing processes. You will take ownership of a portfolio of online degree programmes including market research, email communications, and all campaigns for attracting new students to enrol on their chosen programme. Reporting to the product marketing manager, you will work closely with our copywriting, design, UX, and student recruitment departments to create the required marketing assets. You will also be responsible for helping to plan, deliver, execute and report on all paid lead generation activities (PPC, Affiliate, Social) and corresponding landing page structures.


A typical day in the life of our marketing executive:

  • Implement email strategies including segmentation, A/B testing, optimisation, and messaging, and report performance data on existing campaigns to drive future strategic decisions.
  • Prepare a google analytics report of your webpages on our course aggregator website (edology.com) and brainstorm with the marketing team and our SEO manager about how to boost your numbers.
  • Coordinate between our data analysis team and each of our digital marketing teams to ensure everyone is on track to meet KPIs for the month, including lead volumes and CPLs.
  • Create detailed marketing personas for all of the programmes in your portfolio using past student data and information from your competitor research to better target your audience across all marketing channels.
  • Keep an up to date database of your target audience statistics, university partner brand identity, programme USPs, relevant geographies, and motivating factors driving professionals to study this degree online.


You’ll best fit our requirements with:

  • A bachelor's degree, preferably in marketing.
  • 2-3 years of previous marketing experience including digital and email campaigns.
  • Strong analytical skills, proficiency in Excel, and experience with reporting KPIs such as lead quality, traffic, CPAs and conversion rates.
  • The ability to apply creativity and logic to all situations and be a problem solver.
  • Fluency in English.


This is what you'll get from us:

  • The opportunity to join a fun, growing company that is emerging as a leader in the Edtech space.
  • A management team that rewards results and continuous training from experienced professionals who are invested in your development.
  • A competitive salary.


This job description will be reviewed annually and may be subject to amendment or modification at any time after consultation with the post holder. It is not a comprehensive statement of procedures and tasks but sets out the main expectations in relation to the post holder’s professional responsibilities and duties. 

InterActive is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief




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