Head of Growth & Brand Strategy

Shape How the World Discovers Europe

Prague, Czech Republic (Hybrid)

We're not looking for someone to manage a content calendar. 2-3 days in the office per week.

We're looking for someone who understands why people travel — and can build the systems, narratives, and growth engines that bring the right travelers to us.

This is a rare opportunity for a marketer who thinks in systems and feels in stories.

About Go Real Travel

Travel that respects intelligence.

Go Real Travel designs highly personalized European journeys for travelers who want something more thoughtful than conventional tourism. Our clients value beauty, authenticity, cultural depth, and effortless planning.

We combine destination expertise, technology, and human attention to create experiences that travelers return to—and recommend to others.

As we enter our next stage of growth, we're looking for a senior marketing leader to own how travelers discover, understand, and engage with our brand.

The Role

As Head of Growth & Brand Strategy, you'll lead the entire marketing function and play a central role in shaping the future of the company.

You'll be responsible for both strategic direction and execution, ensuring that every marketing initiative contributes to sustainable growth, stronger brand positioning, and increased customer acquisition.

This role sits at the intersection of:

• Growth strategy

• SEO & AI search visibility

• Brand positioning

• Content systems

• Performance marketing

• Customer acquisition

You'll also oversee our PPC manager and ensure paid and organic efforts work together as part of a unified growth strategy.

For the right person, this role offers significant long-term leadership potential.

What You'll Own

SEO & AI Search Strategy

Own our visibility across traditional search and emerging AI-driven discovery platforms.

You will:

• Develop and execute SEO and AEO strategies

• Build topical authority across key travel categories

• Improve visibility in Google, ChatGPT, Gemini, Perplexity, and other AI search environments

• Increase organic traffic, rankings, citations, and qualified leads

Content Systems & AI Operations

Design scalable content operations that combine AI efficiency with editorial quality.

You will:

• Build and optimize AI-assisted content workflows

• Develop systems for large-scale content production and maintenance

• Ensure content maintains depth, accuracy, and brand voice

• Use performance data to continuously improve output

Growth & Performance Marketing

Lead customer acquisition efforts across channels.

You will:

• Oversee our PPC manager

• Align paid and organic acquisition strategies

• Analyze funnel performance and attribution data

• Improve conversion rates and acquisition efficiency

• Make data-driven decisions based on business outcomes

Brand & Positioning

Help shape how sophisticated travelers perceive and experience our brand.

You will:

• Refine brand messaging and market positioning

• Strengthen trust and differentiation

• Ensure consistency across channels and customer touchpoints

• Translate traveler psychology into effective marketing strategies

What Success Looks Like

Within your first 12 months, you'll help us:

• Increase qualified inbound travel inquiries

• Expand our visibility in both traditional and AI-powered search

• Build scalable content and growth systems

• Improve marketing measurement and attribution

• Strengthen our position as a premium European travel brand

You Might Be a Great Fit If...

• You have deep, hands-on expertise in SEO and AI-driven search

• You understand how search is changing in the era of ChatGPT and answer engines

• You're highly analytical and comfortable working with performance metrics, attribution, and funnel data

• You can build scalable AI-assisted content systems

• You have experience leading agencies, freelancers, or marketing specialists

• You understand both brand building and performance marketing

• You think strategically but enjoy execution

• You have strong commercial instincts and can connect marketing efforts to business growth

• You understand that people don't simply search for trips—they search for who they want to become

Most importantly, you're excited by ownership, accountability, and the opportunity to build something exceptional.

Location & Working Style

This is a Prague-based hybrid role.

We expect to work together in person 2–3 days per week in our Prague office. The remainder of your schedule is flexible.

We believe great work comes from a combination of autonomy, trust, and close collaboration.

Compensation & Growth

Compensation is structured to reward impact.

You'll receive a competitive package with significant upside tied directly to the growth you help create.

This is not simply a marketing role—it's an opportunity to become a key driver of the company's future direction and success.

Interested?

Send us:

• Your LinkedIn profile or CV

• A short note explaining why this role interests you

• Examples of growth, SEO, content, or brand initiatives you've led

We're looking for someone who wants to build a category-defining travel brand—not simply optimize someone else's playbook.