Retail Audits provide Sales and Marketing professionals with retail tracking information for specific fast moving consumer goods (fmcg) categories. This enables regular monitoring of the movements within the retail trade channels as well as offering a unique measurement tool for brand and category performance. MEMRB Retail Tracking Services have been providing Retail Tracking services in the Middle East since the early 1970´s and in Central/Eastern Europe since 1991. In 1995 a strategic alliance was formalised with Information Resources Inc. (IRI) and in October 1998, IRI acquired a 19.9% shareholding in MEMRB with a view to jointly further develop our retail tracking business.