Rapp Collins is one of the world's largest below-the-line agencies. Original founders Stan Rapp and Tom Collins are generally credited with creating the format of what we now understand as direct marketing. The agency is a specialist in direct marketing and customer management, but also offers a variety of other through-the-line services. Rapp Collins Prague, a division of DDB Prague,
a member of Rapp Collins Worldwide, part of the Omnicom Group Inc.