Google Analytics is a free service offered by Google that gives website owners a detailed report about site traffic. Compared to the amount of invaluable data it will give you, setting it up is incredibly easy.
To install Google Analytics on your website:
1. Visit : www.google.com/analytics and click on "Access Analytics." Sign in with your Google account, which is the same as your Gmail address.
Don't have a Google account? Just click 'sign up now', fill in some brief details (you'll just need a working email address), respond to the activation email and you're done.
2. After you log on to Google Analytics, click on 'setup' and fill in your website details: domain name, account name, etc. Click 'next' to proceed.
3. Next, fill in some optional contact details. The only required field is your country. Click 'next' to proceed.
4. Finally, read over the terms of service, check the 'I agree' box, and submit.
Google is now tracking your web traffic, and you can log in to Analytics any time to see detailed reports on where your users are coming from, how they're finding you, etc.
The next step: understanding what all this data means.